About us
We are the team behind Beauto, and this is our next chapter.
Where we come from
We built Beauto to make AI-powered automation accessible to every business — turning tedious workflows, sales, and admin into something a small team can run with confidence. Beauto is the product of decades of combined experience from some of Sweden's largest digital transformations, and it taught us one thing very clearly: when technology is designed with honesty at its center, trust follows.
Beauto — beauto.io
Why we started Reach Out
Charity has a trust problem. People want to help, but too often the money disappears into overhead, marketing budgets, and administration that has nothing to do with the person on the receiving end. We built Reach Out to be the middleman that removes the doubt — verifying every organization, tracking every donation, and showing exactly who your gift reached and what it changed.
We take 5% — and here is why
95% of every donation goes straight to the cause. We keep 5% — no hidden fees, no cut on top of a cut.
That 5% is what lets us do the work most charities never show you: vetting organizations, auditing where money actually lands, building the technology that tracks a donation from your card to a family in the field, and reaching new donors in countries where giving is still built on blind faith.
We could have taken zero and quietly disappeared in six months. Instead, we chose a small, transparent fee so we can scale, keep the lights on, and be the trustworthy middleman that finally makes people believe in charity again — because they can see it working.
The founders
The same team that founded Beauto is behind Reach Out. Small, senior, and obsessed with making complex things simple.
Amer Mohammed
Co-founder
Recognized as one of the preeminent AI figures in Sweden, Amer has a rare ability to not only predict technological shifts but to execute them in practice.
Samin Panah
Co-founder, CEO & AI Developer
Samin combines deep technical expertise with a sharp business focus. Most recently Product Manager at Eniro, where he led the integration of AI across their products.
Elias Olsson
Co-founder & Head of Sales
Elias brings a robust background and extensive experience from telecommunications and media, connecting the platform to the people who need it most.
Johan Falgert
Co-founder & COO
With leadership roles at Eniro and Hitta.se behind him, Johan brings deep insight into the digital market and how to scale trustworthy products.
Isabelle Schori
Co-founder
Isabelle brings broad experience from Eniro and Learnifier, navigating the interface between technology and the people it is meant to serve.