WWF

Protecting the future of nature in nearly 100 countries.

The World Wide Fund for Nature — still called the World Wildlife Fund in the United States and Canada — was founded on 29 April 1961 in Morges, Switzerland, by a group of scientists and conservationists including Julian Huxley, Peter Scott and Max Nicholson. Its founding manifesto, the 'Morges Manifesto', argued that conservation urgently needed international private funding to match the pace of habitat destruction.

WWF is now a network of around thirty national and associate offices coordinated by WWF International in Gland, Switzerland. Its work spans species conservation (tigers, great apes, marine species and pollinators), protected-area management and community-based conservation, freshwater and ocean programmes, and advocacy on climate, energy and the sustainable production of commodities such as palm oil, soy, timber and seafood.

The organisation's giant panda logo, designed by Peter Scott in 1961, has become one of the most recognised nonprofit symbols in the world; the panda was chosen partly because a black-and-white logo would be cheaper to reproduce in the print media of the time.